Having a website is one of the most important things your business can do to stay visible and competitive in today’s online world. Here are 10 reasons why you should consider investing in a website today!
If you have a website then you should check out our blog post on Why my website is not getting traffic.
To stand in this competitive market you have to build your brand image and grow your business. Now comes a question in your mind why it is important to have a website for your business?
Well, it is because customer behavior is changing regularly, they are adopting modern technologies.
Let’s assume if the customer wants to buy any product he will not go to the shop directly, firstly he will search on Google. At this point, you lose a customer if you don’t have a digital presence. Here are 10 reasons why businesses need a website.
1. A website makes you look professional.
A website makes you look professional as your business is standing out from others.
We know that 84 percent of customers think that a website makes your business more credible than businesses not having a website. Here you can show your awards, and the certificates that your company owns, which makes your business more trustworthy.
2. Use the website to showcase your products and services.
A website helps you display your products or services; the customer doesn’t even have to make a physical visit to purchase and see what you are offering. In the digital era, every business is trying to grow digitally, so that they can reach a wide audience.
3. Promote your products.
You can use a website to promote your products or reach a wide range of audiences. You can also run ads by targeting a specific range of audiences so you can get the best ROI on your ads, which is something not possible without a website. If you are not planning for ads at this point, it is better to have a website.
4. Attract customers from Google searches.
To grow your business in the long run, you need regular customers. For now, you might be having enough customers but to grow, you have to increase your reach. By making yourself visible on Google, you can easily attract new customers.
5. Customers can easily contact you.
A website is a great place for you to offer 24/7 customer service. You can add your contact details or ask for their contact details on the website. You can even publish your contact details on every page of a website, so the customer can easily get your details.
6. Customers can easily locate you.
A website lets you directly add your location or add a map directing your business. An embedded map helps people easily locate your business so that their time is also saved.
7. Showcase Customer ratings and reviews.
Displaying the best reviews and feedback on the website is a great way to establish social proof. It will also help your audience know about the quality of the product and services you are offering.
8. Social Media reach is diminishing.
So, you might be thinking that you don’t need a website as you are on Facebook, LinkedIn, or Instagram. You are not controlling social media but they are controlling your reach to your audience. While social media can help you grow your business but using only them as a marketing channel will not work in the future.
9. A website helps you to beat your competitors.
A recent report published by Verisign shows that 93% of US customers use the internet to research the product before purchasing it. Customers research what they want to buy and from where they should buy. If you don’t even have a website, you are not even part of the digital competition.
Having a website gives you an advantage over companies not having a website. If you increase your marketing efforts then you can also deal with other websites which are not well maintained.
10. Long-term Growth.
As we can see that people are becoming more tech-driven day by day. In such a situation if you want to stay in the market in long run, you definitely need a website. Without a website, your business is invisible to a large audience. As we progress further in the digital era, your business will not be able to grow in the market.
What is your reason for not becoming digital?
The main reason you might be having is, that you already have enough business and you don’t need more customers. So let us make this clear having a business website does not only mean that you have to do something, a website is like a digital business card of your company. A website that serves as a digital business card, providing searchers with information about your business and what you can offer them is still worthwhile.
If you don’t have a website check out How to create a website from scratch.
