Digital Marketing

Want to rank higher on Google? This comprehensive guide will show you exactly how to improve your website’s ranking. We have specified 6 things you need to check on your website to improve your ranking. The number of websites on Google is increasing rapidly every day in such competition it is really difficult that your site to get noticed by the audience. It is important to know how to rank your website on Google so that it is visible to the audience and gets enough attraction to attract new customers and rank a website on Google. The Search engine identifies what a particular page is about and how it will be useful for users. In today’s competition, it’s important to have a high ranking in search results. However, many aren’t sure of how to rank a new website on Google. Here are the 6 things you need to check on your website to rank your website on Google: 1. Set the title tag you have to use the right keywords in the title tag to target the right audience for your website. The inappropriate keywords in the title can result in a poor ranking of your website. The title of the article defines its content, and as such, a keyword-rich title holds greater weight with Google. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. You can see this in action by searching for the competitive keyword on Google and this can affect your website ranking. 2. Add a keyword in the first 100 words You should add keywords in the first 100 words of a website which will help in improving the ranking of a website. When someone will use those keywords in a search our content will look more relevant and Google will rank it at a higher position. If the content does not have keywords Google will not find it relevant in the search result. Placing a keyword near the beginning of the article ensures that Google has an easier time understanding the topic and relevance of the article. 3. Publish high-quality content Add high-quality content to your website which can attract an audience. The website should have information that the users will find relevant. 4. Write an attractive meta description Meta descriptions are one of the important elements that can convince the audience to click on your web page. If you want someone to click on your article then the meta description should look informative and relevant so that only the audience will further open it and read it. you have to get the audience’s attention by using the correct range of words. Remember that YOU too click on a particular result after reading its meta description. The same mentality extends to your audience. Pay attention to the meta descriptions, and you will naturally see the results. 5. Add target keywords in the URL Keywords are essential for getting traffic to the website, you have to pay a lot of attention to them. Adding keywords in the URL can help google find how relevant your content is when someone searches it on Google. 6. Using outbound links Outbound links are the primary source of bringing more attention to your website. There are a lot of people who make the mistake of not including links to other websites. Outbound links show Google that the article is both valid and informative and both are essential for ranking. Therefore, make sure that if you aren’t doing so, add outbound links to each of your articles. Just make sure that the links are relevant to your content and from authentic and high-quality sources. Also, read about the 5 WordPress Chatbot plugins for your website.

Is your website struggling to attract visitors? Here are the top 7 reasons why your website may not be getting traffic. Just having a website is not enough; it needs traffic to generate leads, sales, and conversions. Without traffic, your website is just a digital brochure that no one reads. Here are 7 reasons why your website may not be getting traffic: 1. Not Indexed The main reason users are not visiting your website is that your pages are not indexed on search engines that’s why when visitors search things regarding your content still they won’t be able to find your pages. 2. No Social Media Presence Social Media has become important in everyone’s life, so the presence of a company on social media platforms matters. If you regularly post quality content to attract the audience then it can help you to direct the audience to your website. 3. Poor SEO Google is the best source for getting free traffic to your website but being within the top 10 results is a tough task. Only the best one can go to the top as Google only ranks the content which is unique and has good quality. The website must be Search Engine Optimized to be ranked in Google search results. 4. Lack of Content The content on your website is what attracts visitors to your website. If your website doesn’t have enough content, or the content is not relevant or engaging, visitors will quickly lose interest and leave your website. 5. Not Mobile-Friendly With the increasing use of mobile phones, it’s far more important to have a website that is mobile-optimized. If your website is not optimized for mobile devices, visitors will have a hard time navigating and may leave without engaging. 6. Poor User Experience If your website is difficult to navigate or has a confusing layout, visitors are likely to leave and not return. Make sure your website is easy to use, with a clear and intuitive navigation menu. Additionally, make sure your website is mobile-friendly and responsive, so it can be accessed on any device. 7. Slow Loading Speed A slow-loading website can cause visitors to become frustrated and leave. It is essential to optimize your website’s loading speed to ensure that visitors can access your website quickly. Conclusion If you fix the above issues, there are chances of your website getting more visitors. Getting people to your website and making sure they return is a lot of work, but it is worth doing. Also read, 7 features your website must have.